The exchange of business cards is almost a ritual, introduce yourself and make a strong first impression with a beautiful custom card. Business cards are traditionally the primary way that business people present their contact information to other business people and potential customers or clients. Even in the digital age business cards are thriving. These  cards provide a more tangible way to impart information about who you are and what you do, making them one of the most effective direct marketing tools. Offering your business card and having it ready to present to others when needed demonstrates a higher level of professionalism.